Social media is a fantastic marketing tool for small businesses. Now, more than ever, small business can compete for customers’ attention in these very affordable mediums and get results which are immediately measurable.
Customers are directing the nature of the interaction they have with media.They choosing what they watch, and what they don’t, when they consume media and in what format and have conversations on a world wide level. This social media interaction gives small business new a way gain potential customers’ attention. Are you still not convinced about whether your business should be using social media as part of your marketing strategy? Click here.
FInd and Define
When choosing any marketing medium it is always about being targeted. Who should you really be marketing to? Who is likely to buy your service and be your ideal customer? We help you define the right customers and then find them online. You need insight to deliver your message to the right person at the right time. We can help you do this in an affordable way.
Engage and Connect
Whether it is creating a email campaign, setting up a blog or running a online survey we can help your brand engage with your key potential customers using the right social platforms for you. Once we know who to reach and target we can then help you determine the most effective channel to drive meaningful relationships.
Build and Maintain
Building a relationship is a long term investment. Every interaction with you and your brand, your customers gain an opportunity to get to know, like and trust you. These touch-points are critically important in nurturing customers along the buying path. Having key conversations with your customers and providing real value to them until they are ready to buy and then supporting them afterwards is the key to maintaining a healthy business. We use many social media tools to do this and the really great thing is that content is a great investment as it is like a library that can grow not to mention the SEO advantages. We don’t believe that social media replaces other marketing strategies but are a valuable compliment.
Social media can be measured so you really know what is working instantly. You can get great results with a integrated targeted social media approach. Build your database of qualified leads and online sales
Your customers are out there connecting, when your ready to build your social media profile to generate leads and customers, we are here!
Online Marketing Training for the Small Business (click to find out more)