Category Archives: Social Media

Content marketing strategy, is it worth it?

I was at a seminar recently and the presenter was talking about the value of content marketing. A follow attendee asked me the question is content marketing worth it? “You can’t buy attention, you have…

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10 reasons you should be on LinkedIn as a service based small business

linkedin

With LinkedIn just listing on the stock exchange and jumping over 100% in the first 24-48 hours, ¬†and now around $85 US per share, ¬†should as a small business be as jazzed about it as…

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Should Your Business Be on Facebook?

A simple question. Here is the answer. It should if: You want to build a community around your brand or service You are willing to update it and provide great content If you want another…

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Marketing Expert Eric Tsai shares his insights

I have recently interviewed Eric Tsai a marketing expert and business coach. We talked about the importance of choosing your ideal customers. Having a business model to get to market and reverse engineering your strategy…

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